Imagine you want a high resolution camera. Imagine you want it well built, but without too many bells and whistles. Imagine you can live without 8k video, and that some rolling shutter or a slight crop when shooting motion won’t kill you. Imagine you can tolerate a slow frame rate, but not a screen that won’t flip. Imagine in other words, having preferences.
Tough.
You might’ve noticed that currently the camera makers don’t ask. Instead they make guesses at who you are, and further guesses at what you might need and want.
So I ask you to use your imagination again. What if you got to tell them what you wanted? What if instead of just buying your camera, you built your camera. What if you added features you needed and removed those you didn’t in the process?
Profit aside - and I appreciate that’s a big thing to park - why isn’t this an industry built on tailoring? Camera bodies are more similar than different. Let’s be clear, they’re black boxes with grips for your hands, so why can’t we buy a camera body and then pick the organs ourselves?
Just a thought.
More in this video.